Introduction
We offer a variety of consultancy services to Build to Rent Investors, Developers or Operators. We work with your investment, development or Operations teams to optimise and inform your decision making to enable you to make the right decisions at the right time.
How we work
Our BTR consultancy services are provided for the following areas:
Brand Positioning
We consult at the early stages of the project, assisting to create the brand and brand positioning for the prospective BTR development. We utilise a number of local demographic and other insights to ensure the new BTR scheme fits well within the local community.
Placemaking Strategy
We understand exactly what makes a community and the components to making an exceptional place. Our strategy will involve the best ways to attract prospective residents, activate the BTR community and create an attractive scheme to enhance the local surroundings.
Market Analysis
We provide strategic insight and reporting on the core market where the scheme is located covering local demographics, earnings and other behavioural insights. We develop a tenant profile to ensure the development is designed and set-up for this market profile.
Competitor Review
We provide deep analysis and insight on the competition and the product profile of existing BTR or other rental stock in the area. We profile specific buildings, average rental values and other important KPI’s which impact key commercial and operational decisions.
Design Consultancy
We use our interior design expertise to advise the early BTR decisions in particular to the layout and design of the scheme. We provide early-stage design concepts for investment packs and understand the requirements of forward fund investors.
Amenities & Services Design
We advise on the best way to integrating occupier services and amenities within the design and development process. Taking a strategic and insight-driven approach into adding amenities can add significant value. We provide advice on the best use of front and back of house space to enhance the occupiers’ experience.
